Summertime = Ice Cream Time

Summer has arrived and with it comes everyone’s favorite summertime pastime. Going out for ice cream. Let’s be honest, we don’t really need an excuse to go eat ice cream. It’s good in the heat, it’s good in the cold, it’s good when you’re young, it’s good when you’re old…ok I’m going a little Doctor Seuss on you. But doesn’t ice cream have that affect? For most people, ice cream = happiness. And if it’s really, really good, ice cream could even be considered a sin. Leland Atkinson, the owner of Sinplicity Ice Cream sure thinks so. His ice cream is simply made from the best ingredients that he can find. Some of the flavors even have a splash of the finest liquors to dress it up a bit. Imagine spices and nuts being toasted and ground “to order”. Citrus juices are squeezed just prior to being incorporated into remarkable sorbets. Madagascar Bourbon Vanilla Beans are split and scraped by hand. Antibiotic-free milk and cream delivered fresh from select local dairies envelop the array of delicious fillings. Extracts and flavorings aren’t used. This is the real deal.  It takes time. It costs a little extra, but the difference is remarkable, and the quality shows up on the spoon.

Sinplicity’s innovative small-scale pasteurization methods allow their products to come “from the udder to the spoon” in remarkably short order. Every “Sin du Jour” is frozen in an Italian-made Gelato machine, which incorporates very little air. These “American Gelatos” have the big flavored, dense and chewy nature of of gelato, adapted for the American palate. Indulge in their Classic Sinpack which includes their most popular flavorsCappuccino Crunch with Amaretto and Chocolate Covered Almonds, Chocolate Truffle with Kahlua, Madagascar Vanilla & “Bourboned” Butter Pecan. For a lighter option, try their Sinless Sorbet Sinpack which includes their handmade sorbets – Lemon-Ginger with Spiced Jamaican Rum, Blackberry-Cabernet, Mango-Rum with Lime, Chocolate with Myer’s Rum. Owner Leland Atkinson is offering 25% OFF all his products All Week Long! And if you’re worried about ice cream melting in the heat, they’ve got it covered. All orders are shipped via FedEx 2 day in a cooler with dry ice. Read below to learn more about owner Leland Atkinson and Sinplicity.

1. You started your business somewhat by accident. Tell us how you decided to make Sinplicity (and ice cream) your full-time job.
Originally, I was going to do it as a side line. I had contracted with another local ice cream company to make it for me, and I was going to do the marketing and sales.  Through the recipe development stage, I fell in love with the process of making ice cream.  I realized along the way that I was going to be asking the other ice cream maker to take more care with my products than they were taking with their own.  That just wasn’t going to happen, so I took the leap.

2. So why ice cream?
It may sound funny, but I feel like ice cream is one of the original soul foods. I don’t mean in the chitlins and grits sense. I mean that ice cream is literally a critical component of some people’s happiness. Ask someone the “what would you need on a dessert island” or “what was the best day of your life” questions, and chances are that a favorite flavor or special scoop is going to figure into the answer somewhere. I’ve done tasting events on ridiculously cold days. People will walk in wearing heavy coats, ear muffs and gloves, with steam vapor still visible on their breath. “Ohhh, is that ice cream?” It’s a great challenge to create something that lives up to people’s highest expectations.

3. You say your ice cream is a blend of Italian gelato and American style ice cream. What’s the difference?

Italian gelatos contain only about 5 to 8 % milk fat.  America “super-premium” ice creams contain at least 16% milk fat. Sinplicity is  made in a gelato machine, so it is dense, chewy and “big flavored” like gelato.  The flavors get extra richness from both the milk fat and from a high percentage of egg yolks, which most gelato and ice cream makers don’t use anymore.  It’s a boring story, but there is an extra layer of government supervision (and meticulous record keeping required) when you add eggs to ice cream.  So most companies just don’t use them any more.  We don’t like the governmental regulations, but you can’t make great ice cream without eggs!  Most of our ice creams are 17 to 18% total fat as a result.  We tell people that if they were any richer, we’d have to call them Frozen Butter.  Hence our slogan: Skinny People Can’t Be Trusted! (see attachment-my daughter is the model)

4. What’s your favorite flavor?
Gee, that’s kind of like asking me which one of my kids I like the best. I’ve just kicked a major caffeine addiction, so these days I live rather vicariously through Cappuccino Crunch (coffee ice cream with chocolate covered almonds and amaretto). One of our newest flavors is Thai Peanut which has a hint of red chilies, coconut milk and ginger. It’s kind of like a satay without the pork. Also, fresh blackberries are just starting to come in here locally, and our Blackberry & Cabernet is my all time favorite sorbet.

5. What are three adjectives that describe your products?
Velvety. Intense. Luscious. I’m slightly tempted to say sensuous, but I’m afraid I’ll develop a strong urge to put on a smoking jacket and play my Sinatra CD’s.

6. When you aren’t eating ice cream, what is your favorite thing to eat?
My first business plan was to make and sell smoked meats and charcuterie. I love smoked and grilled foods, and do a lot of barbecuing at home. I make a chicken and apple sausage that will make you cry.  As I have young children, the pizza group forms the base of our family food pyramid. (Who wants to live forever?)

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